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Facebook Refunds Money To Advertisers After Admitting Ads Measurement Errors For The 10th Time
Facebook is issuing refunds to some advertisers after it found out that a bug may have caused it to overstate ad click figures. Facebook …
Facebook Says It Now Has 5 Million Monthly Advertisers, Up 2 Million From March 2016
Facebook is set to announce that more than 5 million businesses now advertise on its platform monthly and this is up 2 million from …
Facebook Is Expected To Cut Further Into Google’s Digital Ads Share In 2017
The digital ad spending in the US is expected to rise 16 percent this year to $83b according to The Wall Street Journal. But …
Facing Criticism Over Its Ad Measurement, Facebook Is Rolling Out A New “Advanced Measurement” Tool To All Advertisers
Following backlash from advertisers over what they described as a skewed measurement tool, Facebook is now rolling out a service it calls “Advanced Measurement” …
Alphabet’s Earnings Top Estimates, Look Like Google’s Mobile Ads Push Is Paying Off
Alphabet (Google’s parent company) have released their earnings report too and in line with the season, it also beats Wall Street estimates. So here’s …
Advertisers Want Third Party Measurement Tool After 2 Years Of Facebook Skewed Video Metrics
Compared to YouTube and the likes of Dailymotion, Facebook is relatively new to the social videos space and as you might expect it took …